Our story.

When working together at a media agency in the CBD of Sydney, we noticed the extreme isolation experienced by those sleeping rough. We also noticed that some people wanted to be able to help those experiencing homelessness but didn’t know how because giving money didn’t seem like the right thing to do as they were not sure where the money would go. We also realised that some people didn’t want to help at all because they had preconceived ideas and stigmas about why people experience homelessness. Therefore, people were ignoring those living on the streets, which was increasing the amount of isolation they faced everyday, so the idea came about to provide those experiencing homelessness with a beautiful gift along with a conversation to brighten up their day.

Homelessness is multi-faceted and is not confined to those sleeping rough, so we knew that we also needed to establish relationships with homeless charities to provide boxes to those that aren’t as easily reached.

Fast forward three years since the idea was first conceived and now we help thousands of Australians experiencing homelessness receive beautiful boxes with first hand quality items. The boxes are a vehicle to an important conversation which can help some of the most isolated people in our society to be more likely to seek and accept assistance. We also provide school and corporate engagement programs to educate staff and students on the important social issue of homelessness.

Madelyn Jones


Madelyn (Maddy) is a talented sportswoman and an active member of her community. An Event Manager by trade, Maddy is a total events boss and has headed up large and prominent events across Australia.

She is a down-to-earth Sunshine Coast girl who loves the beach – you’ll probably see her rocking up to a meeting with hair wet after a surf. With a real passion for helping others, Maddy believes The Good Box is just the beginning.

Gali Blacher


Co-founder Gali (Galz) believes that all human beings deserve an equal chance and that if we all work together, a big difference can be made. With a Bachelor of Media, Communications and Journalism, Galz was the Editor of a charity magazine and has written for well known publications about social causes, start ups and the retail industry.

Gali is a social media guru, a content wiz and an active volunteer for different causes. You can find her missing the train stop with a book in one hand and coffee in the other.


Logistics & Volunteer Coordinator

Damo Sakey

Lived experience speaker & coordinator


Chief of Cuteness